Filmfare Award was initially commenced, to honor the efforts & talents of the Hindi Film industry, in 1953. It is the highest platform as per the Indian Cinema is concerned. With the advent of the awards, more people were found to be interested in filmmaking. The lucrative fact is the worldwide recognition that it is associated with it. The Filmfare decided to widen its sphere and, as a result, had included the South Indian Cinema into its realm - the reason being the growing popularity in the trend of making movies in South India. Filmfare magazine organizes the Filmfare Awards for the Tamil, Telugu, Malayalam and Kannada film industry, to acknowledge the talents spread nationwide.
Soon after its introduction to the South Indian Cinema, it has become one of the most prominent film awards given for Tamil, Telugu, Malayalam, and Kannada films in India. The splendor associated with it has mesmerized every individual of the South Indian Film fraternity and has prompted them to come up, with the best of their talent. These awards are given annually to honor the best talents, provide encouragement and offer incentive to the South Indian film industry. Every year, the stars of the South Indian film industry gather at the Jawaharlal Nehru Indoor Stadium in Chennai, for Filmfare Awards.
The award night is a special one and it is made even more interesting with the several foot-tapping numbers, performed during the ceremony. Everything is planned much in advance to make it the most memorable night. The award function presents a riot of color, vigorous dance movements, thumping music and excited shrieks of fans during the performances by the actor and actresses, who take the stage by storm. The most awaited moment is when the mystery unfolds, with the announcement of the winners for each of the categories.