IIFA (International Indian Film Academy) awards were incepted to promote Indian Cinema globally. The event was initiated by ‘Wizcraft International Entertainment Pvt. Ltd.’, India’s first and premier event management and entertainment agency. Till date IIFA awards have successfully showcased the best talent India has to offer to the world. The awards are given under 3 categories namely; Popular awards, Special awards and Technical awards. As the name suggests, popular awards are presented on the basis of the popularity of a movie or a character in the film. More categories were introduced to ensure that all the deserving artists get the recognition in the film industry as well. Listed below are the sub-categories of popular awards.
The Sub-Categories Of Samsung IIFA Popular Awards Are:
Best Film
Best Director
Best Actor
Best Actress
Best Supporting Actor
Best Supporting Actress
Best Actor In a Villainous Role
Best Actor In a Comic Role
Best Music Director Best Lyrics
Best Playback Singer Male
Best Playback Singer Female